Browsing Category: "Marketing"

Widget Free Blogging

Sunday, October 7th, 2007 | Marketing with No Comments »

Widgets

Widgets, widgets everywhere and not a one to keep. Seriously. How many sidebar widgets are you currently running on your blog? Too many probably.

As an online marketer I’m constantly scouring the NET looking for the latest and greatest technologies, widgets, etc. to optimize my websites and blogs with…but in the long run do widgets like MyBlogLog, BlogRush, etc. really offer any value to YOU and YOUR online marketing efforts?

With the whole “Web 2.0″ moniker still on everyone’s lips, it’s all too easy to get caught up mindlessly widgetizing ones blog. Unfortunately web aesthetics, accessibility and user friendliness seem to have fallen by the wayside.

Let’s be serious for a minute. At the end of the day, as online marketers, we blog to make money. Period. So why bother filling up your sidebar with worthless widgets that do not produce revenue, add to load times and all too often generate worthless page views with no user interactivity?

Sure, I do believe there are some good widgets out there that actually do enhance the usability and aesthetics of your blog. However, at least for me, widgetizing is just a waste of space.

I think maybe it’s time to start cleaning up some of my blogs and get back to the basics of online marketing: K.I.S.S.

What about you?

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